Tom Brown Inc
A value added reseller of specialty adhesives turns to ProFromGo to assist in their “westward expansion.”
Tom Brown, Inc. had an extremely dated website that focused more on their product inventory and less on highlighting the unique nature of their technical expertise. During early strategy sessions, ProFromGo uncovered that many of their buyers were unaware of some of the value added services offered by the company. Focusing on industry expertise appeared to be a quicker way to engage with website visitors on a deeper level.
Early on, ProFromGo created value by surfacing net new sales opportunities, thanks to a robust sales enablement and outreach campaign. Additionally, we overhauled the entire web presence and visual identity via a brand refresh and extensive copywriting in collaboration with Tom Brown, Inc.’s national sales manager. The end result was a comprehensive inbound marketing and digital advertising campaign with advanced lead management and reporting powered by HubSpot producing an unprecedented level of new business conversations.
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