An organization focused on empowering employers to have more influence on healthcare needed their website to be as impactful as their mission.
Pittsburgh Business Group on Health is an organization that helps employers get the most out of their healthcare and has been operating for close to 40 years. With an important milestone approaching, PBGH was looking to upgrade their website to better reflect what they do and tell their story in a more powerful way.
ProFromGo worked directly with PBGH’s Director of Marketing to brainstorm who their audience is, what challenges they were facing and how we could help them better narrate their story. Collaborating as partners through the entire process from start to finish, we were able to improve the user experience on the site while also visually conveying PBGH’s mission and purpose.
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