Humane Animal Rescue




Branding Copywriting Custom Web Design E-Commerce Growth Driven Design

One of Pennsylvania’s oldest animal shelters gets a fresh, easy-to-navigate site to help more pets find loving homes.


Years of adding content to Humane Animal Rescue’s older site had led to a disjointed, hard-to-navigate architecture. Furthermore, various third party systems and plug-ins HAR relied on for pet adoption programs and other resources were all moving to new and improved systems. The current site just couldn’t keep up.

The new site would be both mobile and search engine friendly with much better UX. PFG also built a brand new pet inventory system through a custom API integration. Customized WordPress pages would simplify HAR’s content management for a wide array of categories such as adoptions, events, and more.

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