Client

Hefren-Tillotson

Website

www.hefren.com/

Year

2018

Services
Copywriting Hubspot Implementation Inbound Marketing

Well-known wealth management firm has the content clients need, but were searching for a strategy to share it with the world.

Challenge

Hefren-Tillotson, one of the oldest and largest wealth management firms in Pittsburgh, needed a strategy for disseminating its seemingly unending wealth of meaningful content and knowledge to existing and potential clients. A growing number of financial advisors needed a central hub for blog posts, emails and other communication tools for prospects and clients.

Solution

ProFromGo helped corral Hefren’s online assets, devising a data-driven strategy to deliver purposeful content that answered audience questions. Technical & SEO audits helped Hefren leverage existing content and ideate new article topics, premium content, paid search campaigns and display ads to drive prospects and clients to information they can trust.

Let’s Get Started

Ready to discuss what an inbound strategy might mean for your business?