Client

Apex International

Website

apex-groupofcompanies.com/

Year

2017

Services
Branding Copywriting Growth Driven Design Hubspot Implementation Inbound Marketing

An international B2B manufacturer needed a HubSpot partner they could lean on for assistance in multiple areas.

Challenge

Complex technical requirements circulating around technology integrations between SalesForce and HubSpot were compounded by the organization’s needs to include all content in numerous foreign languages. Content was being powered by more than one platform to include HubSpot and WordPress, so every incorrect move was being exacerbated several times over.

Solution

Our team worked closely with Apex’s global director of marketing to leverage the Growth-Driven Design project methodology. This allowed us to hit the ground running with a perpetual improvement plan for both the overall web presence as well as multiple aspects of HubSpot and SalesForce usage. We also worked closely with the CTO of Translate.com to embed their language translation technology to meet all language requirements.

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