Beier Law is a family-founded law firm that serves all of Pennsylvania. The firm’s main office is located in downtown Pittsburgh. Beier Law also has a satellite office in Allentown. Throughout its existence, the firm has focused on providing exceptional legal services in the areas of personal injury, family law, and real estate law.
Beier Law had a website that wasn’t easy to manage or update, not to mention an outdated “look & feel.” Upon contacting ProFromGo and during an initial needs analysis we discovered that the firm was not receiving any leads or inquiries through their website. Beier Law was interested in leveraging the social web for more engagement and exposure but the attorneys and staff weren’t quite sure where to start.
The Beier Law website was not using a CMS and the firm was treating the site almost like a brochure, never updating it aside from the occasional copy tweak. After a round of new website concepts Bart, Mary, and Max chose their favorite design and ProFromGo set out to develop a custom WordPress theme that included mobile responsiveness so the site would look great across a variety of screen sizes. Google Analytics tracking was implemented as well as establishing measurable goals and KPI’s to monitor progress, improvement, and areas that would need more focus moving forward.
After only 5 months of working with ProFromGo the Beier Law firm experienced 987% growth in their web traffic. This is what we like to call the “Google Analytics Hockey Stick” – it’s when you see traffic slowly climb then start to takeoff thanks to the powers of Inbound marketing and high quality custom-crafted content. More importantly however, the website attracted 74 qualified leads in just one year interested in the services & expertise offered by Beier Law.