In today’s day and age, maintaining a corporate blog is extremely important. Not only does this give you a place to make company announcements and provide industry information, but it also goes a long way in helping improve search engine rankings. Considering these WordPress blog design tips during the planning phase of your new blog will help you create a clear vision for the goals of any successful blogging campaign.
With the right WordPress design, you have a better chance of engaging your audience. Along with this, the proper design can help move your site up the search engines.
Even if you consistently generate high quality content, a poorly designed blog will chase people away before they ever read the first sentence.
Five Powerful WordPress Blog Design Tips:
- Use color, but don’t go overboard. There is no denying that the proper color scheme can attract visitors to your content. That being said, if you go overboard it is easy to put people off. Follow this advice:
- Choose two main colors that complement black or dark gray text
- Choose a couple of accent colors that can help make your site “pop”
- Font is more important than many people realize. While there is nothing wrong with selecting a custom font, if you make a poor decision it could negatively affect the readability of your content.If you want to play it safe, stick to Arial or Times New Roman.
- Using images can help you tell your story. No matter if you use stock images or shoot your own, adding at least one image to each blog post is a great idea.The problem comes into play when your images overpower your content. As a general rule of thumb, use one image for every 300 – 500 words. This will help ensure that you have the proper content to image ratio.
- Display your content in an easy to read format. There is more to design than choosing colors and fonts. The layout of your WordPress blog is extremely important.Will your visitors find it easy to navigate from one blog post to the next? Will they be able to find other information that your blog has to offer, such as a contact and about page?Your content should be the centerpiece of your blog. Make it easy to find, navigate, and read.
- Clutter is your biggest enemy. Have you ever visited a website that is so cluttered with images, videos, and text that you immediately hit the back button? Some people cram so much information into their blog that it begins to appear cluttered.Take a minimalistic approach to designing your blog.
Final Thoughts
Do you have any feedback or experience with a successful or engaging blog design? Please share your thoughts in the comments section below...
