Did you know that 75 million people in the US watch online videos daily? Did you know that YouTube has over a billion users and that Internet users watch 500 million hours of videos on YouTube each day?
Video is one of the most powerful advertising mediums in existence. Moving images grab the attention of audiences more than any other art form, while optimization of videos helps marketing professionals track viewership. Businesses using online videos find it easier to develop connections with audiences, leading to conversions and greater sales. Businesses that take advantage of video can boost their Internet activity and may even experience greater success overall.
Deeper Emotional Connections
People forge deeper emotional connections with videos. It’s much easier to tug heartstrings, induce laughter and prompt audiences to come back with a video. In the case of a well-crafted video, these emotional connections can extend to your business and products. People who love your videos are more likely to love and buy your products.
Over three-quarters of businesses that use videos in their advertising say that videos give them a good return on their investment. Videos can cost more than some other mediums, but video marketing has become more affordable with time, even for smaller businesses. Improvements in technology have made it so that even businesses with a small budget can make a video and post it on their website.
Great For Search Engine Optimization
Videos can increase the amount of time that users spend on your website. This signals to Google that your website has good content, and can boost your ratings. In fact, you’re 50% more likely to show up first on Google if you have a video on your web page.
Just the Word “Video” Grabs Attention
Even just the possibility of a video is enough to get an audience’s attention! People are 19% more likely to open an email if it has the word “video” in the subject. This makes it easier to spread messages and advertisements through email.
People are more likely to share videos through social media, which means that video has the potential to go viral, unlike any other medium. A successful video can spread like wildfire, resulting in greater exposure for your company.
Contact ProFromGo Today
It’s believed that 80% of all web traffic will be video by 2019. Done right, videos make marketing easier and more effective. At ProFromGo, we help our clients develop effective, powerful videos that grab audiences and convey powerful messages. We help companies with a variety of online marketing needs, from SEO optimization to web design, blog management to social media. To get started with your online marketing content, contact us today at (412) 530-5027.