The Google Maps application is changing for the better! Marketing professionals and company executives may soon take notice of a variety of upgrades on this popular map app. Understanding what these changes mean can help businesses that rely on local traffic for their sales.
A Run Down of the Changes to Google Maps
Google Maps is changing the way that advertisements are featured on search pages and on the maps themselves. These changes put advertisements subtly but clearly in plain sight, so that users of the website and app will see ads without becoming distracted. Some of these changes include:
- Promoted pins. Promoted pins are special pins that appear along a route produced in the map application. For example, a route that takes a user past a particular pharmacy or gas station may see a promoted pin on that route to point out the location of the business. Advertisements featured at the bottom of map pages with Promoted Pins may feature in-store promotions, thus prompting visits to those stores.
- Advertisements that appear in search results. These advertisements will appear at the top of search results run in Google Maps and in the Google Maps app.
What These Changes Mean for Your Business
Google maps is one of the most widely used map applications available online. The Google Map app has been downloaded over a billion times. The majority of consumers in the U.S. may use Google Maps at one time or another in their life.
Using these new advertising features can help direct potential customers to your business. By advertising with Google Maps, businesses are able to tap into a huge pool of consumers traveling the streets of their local communities.
This can be especially helpful for businesses that rely on walk-in traffic in order to make sales. Coffee shops, restaurants, pharmacies, grocery stores and other businesses can use the Google Maps advertising features to promote sales and discounts, which in turn can turn one-time customers into return customers.
It's important to note that over 80 percent of consumers conduct local searches, and location-related searches have been growing faster than standard mobile searches. In other words, Google maps has found a smarter way to market to a huge pool of consumers who are ready to shop and buy.
Contact Your Local Marketing Professionals in Pittsburgh
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