When taking on new clients we see ourselves as partners rather than vendors. Sure, that’s a bit cliché, but it’s the truth. In all reality, the more successful our clients are, the more successful we are as an agency.
Inbound marketing, or even marketing in general, can be a roller coaster – especially at the start. Throughout the sales process, we deal with companies of all shapes, sizes and industries. I’m not naive enough to think every campaign we run is successful, or every partnership we’ve engaged in has been perfect.
The partnerships where both sides thrive are rooted in a strong foundation of collaboration and communication.
The Ideal Internal Champion
“Internal Champion” is a bit of a buzzword we use in our office. It’s basically a fancy way of saying point of contact. The reason I prefer the word champion is because this person is more than just a point of contact that can give us Google Analytics access, confirm a paid social budget or settle an invoice. This person is the voice of the client. Having an internal champion to work with not only makes my job easier, it makes it possible.
We have a small (but mighty) team. I may be the account executive for one client, but in reality, pretty much everyone on our team is involved at one point or another with all of our clients. The situation is similar for our clients as well. The client has an internal champion that essentially acts as the voice of the company. Together, we make a pretty solid team. I bring back deliverables for my team, he or she brings back deliverables to their team and our symbiotic relationship is sealed.
My conversations with my clients’ internal champions can take many forms. Here are just a few of the topics we regularly discuss:
- Hold Strategy Sessions
- Analyze Statistics
- Define Goals
- Set Timelines
- Approve Deliverables
- Identify Potential Challenges and How to Solve Them
Market Like a Champion Today
I’m passionate about our clients’ success. I’m passionate about the work we do at ProFromGo and the team that works so hard each day to deliver. Success only furthers that passion. The way to be successful is to communicate and plan. The more involved the client is, the higher the odds of success or fulfillment increase. That’s why a designated project champion is so important. He or she is maintaining the same level of passion on the their end.
A marketing partnership is an investment. It’s an investment in time and, certainly, money. A strong team working together to achieve the goals, continuously setting new goals and continuing to grow is the team that grows better.