SEO practices change as Google changes its algorithms and methods. As a business owner, executive or marketing professional, you know that it’s important to keep up with these changes as they take place. Knowing the most up to date SEO practices can help you drive more traffic to your website, bring in more customers to your business and generate awareness of your brand. In this post, we’ll go over some of the SEO practices of yesterday so you can keep up to date with the latest and greatest SEO and stop using SEO that no longer works.
Pages for Each Keyword Variant
It used to be that you could create a page for each keyword variant to promote visibility and raise your website in keyword searches. In fact, this practice was so effective that people still do this today. However, Google has found ways to fight this problem, and it’s now better to make pages for individual topics, not keyword variants.
Stuffing the Title With Keywords
Keywords are important for leading readers to the page. In the past, many designers would even put the keywords in the title, and would stuff the title heavily with keyword variations. However, many keyword stuffed titles are boring, uncreative and too general to entice readers to click. Don’t forget that Google pays attention to click through rates and bounce rates. Stuffing keywords into the title simply won’t work if no one will click on a title with a boring, generic name. The best way to entice readers to read a website is to make the title and content as interesting and relevant as possible, then disperse keywords sporadically throughout the article.
Baiting With Creative Links
Links that bait readers into clicking on them are only effective if the content the links lead to is equally interesting. It’s not enough for the title to sound good: the content must sound good as well. If you’re designing a website and are concerned with getting clicks on your links, make the link titles and the content as creative as possible.
Creating Press Releases
Press releases stuffed with a particular brand name do not drive traffic to a website. Anyone can write a press release, therefore they lack authority. In general, the best time to write a press release is when there’s something relevant to share.
At one time it was assumed that a page that has been linked to by many other pages must be an important page. Now links can be bought, and the number of links to a specific page mean little or nothing unless those links are found on authoritative pages that are highly relevant to the pages they link to. My recommendation is to evaluate the source of a backlink you might be able to obtain based on potential referral traffic first, and SEO value second. Buying cheap backlinks in volume is a waste of time and money.
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