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Overseeing Social Media Accounts for Multiple Clients

Managing social media accounts for multiple clients can be tough. But, with the right tools and guidance, it’s not as difficult as it seems. As a Social Media Manager, I am in charge of creating as well as posting content to our clients’ social media accounts. Like most businesses with an online presence, the clients I work with have multiple social media networks such as, Facebook, Twitter, Google+ and LinkedIn.

Let’s face it - we all feel scrambled for time now and then. Especially when working with social media, deadlines are always a factor. Knowing how stressful it can be, wouldn't you want to avoid any added pressure? One of the best ways to tackle posting social media for multiple clients in a timely fashion is with the help of a social media management tool.

Social Media Logotype Background

HootSuite allows me to post content across multiple social media platforms in one action. In other words, it makes multitasking easy. The free option offered by Hootsuite allows you to add up to three social media accounts at a time.

posting in Hootsuite

Our clients are organized through customized tabs, which you can categorize in any way you’d like. Hootsuite complies all the data from each social media account on to what is known as streams. Within each ‘client’ tab, there are several streams that replicate the content from each social network account. To name a few, the streams can include Wall Posts and Home Feeds from Facebook, and mentions, RT’s, and messages from Twitter.

Hootsuite interface

These streams allow me to closely monitor every account I am in charge of. I can see Twitter updates quickly and clearly. I also have the freedom to respond, favorite, RT or direct message other users without having to constantly switch browsers. In addition, user bios are readily available to for you to view, follow/unfollow, or add to a stream.

ProFromGo profile

A very helpful way of keeping track of client accounts and the specific brand voice for each is to create custom streams. Think of a stream as simply a list. For each business I work with, I have an influencers and competitors stream tailored to each client. This way, I can monitor competing accounts, pay close attention to what is being discussed on social platforms, and get inspiration from my list of influencers for future posts. Feel free to frequently update these lists as you go to get the most relative content for your industry.

 ProFromGo influencers

The Publisher tool shown below presents scheduled content at a glance. I can easily scan through my posts, check for small errors or typos, and ensure that every post is scheduled for the correct time and account. Simple as that! This feature is super helpful when managing multiple accounts for different clients.

Hootsuite publisher

These are only some of the features accessible through HootSuite. A social media management tool like this is crucial for people who actively use and closely-monitor multiple social accounts. Hootsuite allows me to post content, review content, and gather content, all while consolidating various client accounts on to one interface.

Not only does Hootsuite cut your scheduling time in half, it also acts as a great marketing tool. Stay one step ahead with this great social media management tool while saving time and staying organized.

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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