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The Laws of Social Media

Social media is one of the most powerful marketing tools available to companies. Used properly, social media can help businesses attract customers, raise brand awareness and sell products. The unofficial “laws” that govern social media are slightly different than the laws that govern advertising and marketing efforts generally. For business owners, marketing executives and marketing professionals, it’s important to understand the differences between social media and other forms of advertising. Wielding this powerful tool properly can yield excellent results.

Listen to Your Followers

Followers on social media love to talk: to each other and also to businesses and organizations that they follow. Businesses and organizations that listen to their followers will come to understand their audience, which can enable them to make smart decisions based on the needs of their potential customers.

Make sure that your company reads the comments that your customers make on your social media pages. Whenever possible, respond to their concerns, encourage their enthusiasm and answer their questions. Your participation will teach you about your followers and will help keep them engaged.

Quality Over Quantity

Ten thousand fairly disinterested followers are far less valuable than one thousand interested and enthusiastic followers. Focus less on getting as many followers as possible and instead focus on getting the right followers and making those followers love your business. Some good ways to keep your followers interested include:

  • Target your content to your audience.
  • Make your content engaging and fun.
  • Produce content that is unique.

Keep it Interactive

Interactive content like videos, surveys and contests are excellent for keeping followers engaged. Make a calendar of planned interactive social media posts. Intersperse interactive content amongst content like comments and links to articles. Have your marketing team working on interactive content all the time to keep your audience interested and engaged.

Quality Content Spreads Fast

People love to share good quality content with their friends and loved ones. Producing a video that people love to watch is a great way to get lots of people to watch your videos. If your company can produce quality content, this is one of the best ways to spread the word about your brand. If your company is not sure how to produce quality content, work with an Internet marketing consultant to produce quality content.

Don’t Push Your Product Too Hard

Advertising your product too much is a sure way to push away your followers. People don’t respond well to companies that serve their own best interest over the interests of the customers. Posting content that delivers value is an excellent way to get your followers to pay more attention to your brand, your product and your marketing message.

Contact An Online Marketing Expert

Many companies struggle to manage their own social media accounts. Some companies fail to understand the expectations of their followers while others simply find it difficult to approach social media in an organized fashion. At ProFromGo we understand social media and Internet marketing. We can help your company or business make social media work in your favor. To make an appointment, contact us at (412) 530-5027.

Chris Vendilli
About the Author
Chris is the founder and CEO of Vendilli Digital Group. In his free time, you’ll find him camping, fishing, or playing beer league ice hockey with a bunch of guys who refuse to admit they’re already over the hill.
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