B2B automation makes marketing to businesses simpler and faster. Unfortunately, many businesses are not aware of the true power of marketing automation, and thus do not use their software as effectively as they could. If you're a business executive, knowing how to make more effective use of your B2B software can help you harness its true power and get the maximum benefit.
Know Your Goals
Knowing the goals and reasons for purchasing B2B marketing automation software can help you purchase the right kind of software for your business. Before purchasing software, make a list of goals that you hope to achieve by making your purchase. Once you've created a list of goals, this list can help you find the best software for your needs. Doing this helps ensure that your software is capable of doing what you actually want it to do.
Learn the Software Basics First
Many types of marketing automation software come with an overwhelming number of features. It's impossible to learn and start using all of these features at once. Focusing on the basics of your software can help you learn it little by little. Start by taking advantage of features that relate to lead scoring and nurturing. Once you've mastered these basic features, you can start integrating more complicated features into your daily use of the software.
Don't Skip the Initial Setup
Marketing automation works by storing a range of information about your business and customers, and then using that information to your advantage. Skipping setup steps when you're first beginning to use your new software can greatly reduce the software's power. Set up may be time-consuming, but it's also worthwhile. Take the time to input all your information and information about your business during these initial phases.
Pay Attention to Analytics
Analytics is a typical part of marketing software for B2B companies. Analytics can give you information that tells you how many people opened your email, how many clicked on your website link and how many people became new customers as a result of your email. Having this information can help you decide what works, what doesn't, and how you can improve your marketing campaigns in the future.
If you're able to generate reports but are not sure what to make of the information that you've gleaned from them, you may need help from a digital marketing company. Knowing what to do with your analytics and reporting can help you make the most effective use of your marketing software.
Use Customer Data, Not Just Web Analytics
Customer data is just as important as your web analytics. Customer data gathered from surveys, emails and social media activity can help you understand your customer's priorities and needs. As you learn to use web analytics to measure the effectiveness of your current marketing strategies, use your customer data to help you devise new strategies that will reach your customers more effectively.
Contact ProFromGo
At ProFromGo, we provide digital marketing services to existing and new B2B companies. We help businesses devise effective marketing strategies that build their brand, grow their customer base, increase conversions and improve the success of their business. If you're a B2B company seeking marketing assistance with your website, social media network and other forms of online communication, contact us today at (412) 530-5027.
