There are a lot of great ways to make your email lists grow, and one of those ways is through using Facebook contests. Choosing a platform is very important when you're going to run a contest, so take the time to consider the contest platforms out there and which ones are going to work well with Facebook. When you find a good one, you'll probably want to use it for all of the contests you run in the future. You don't necessarily have to use a platform, but it can make things a lot easier and keep you from struggling to keep all the entry information straight. You don't want to be accused of running the contest improperly, as that can really hurt your email list and your overall business.
Getting Started the Right Way
Once you've figured out what you're going to do with your platform, it's time to set up your Facebook contest, so you can see your email list grow. You need to decide how long your contest will run before it ends, how many winners there will be, and what kinds of prizes you're offering. You'll also need to be sure where you're going to hold that contest, and to ensure that Facebook is the best choice. Before you focus on all of that, though, think about your goals. If you're not sure what you're really trying to achieve, you may have a lot of trouble creating a contest that will work for you. Knowing things like your visit to lead conversion gives you a good idea of how many people you need to access your contest, so you can get a particular rate of return and a certain number of people to sign up for your email list.
Going Live and Promoting
When you have bottom line goals, you can use them to set your contest goals, and that will give you a much better chance of seeing a successful contest. Then you can take your contest live, and get it moving so you can get the desired results you want. Just be sure to check on your contest while it's running. Promote it all over the place, because the more promotion you do the more chances people have to see what you're offering. The contest might not appeal to everyone, but that's why it's so very important to reach out to a large number of people. By checking on your contest, you can get a good idea of whether the ways you're promoting it are effective.
Making Changes to Meet Goals
If you're not getting the visits you want, you may need to make changes to your promotional strategies. That's also true if you're getting visits but you're not getting conversions from those visits. The contest should be checked every day or every other day, in order to make sure you're getting what you want from it. If it's not working for you, finding that out sooner rather than later is the best choice. When your contest is over, be sure to announce the winners, contact them, and send them their prizes. Facebook's messaging features make getting in touch with your winners - or having them contact you - easy to do. Once everything has settled out, be sure to analyze the results of your Facebook contest, so you'll be better prepared for the next effort to grow your email list.
