Distributing content to a large audience is the goal of many businesses that rely on web traffic for sales and revenue. Developing that audience can be a challenge. Unfortunately, there's no silver bullet when it comes to audience cultivation. Content distribution is an art. Companies that distribute the most content to the largest audiences are constantly refining their methods to ensure success.
Deliver Quality, Relevant Content
The first thing that audiences notice when reading something new online is the quality of the content. Grammatical errors, repetitive sentences and lack of flow in an article can quickly turn readers away. Remember, the Internet is full of low quality content, so the best way to draw audiences to your site is to deliver high quality content that stands out among the competition. Writing actionable, accurate, entertaining pieces is the first and foremost way to develop an audience.
Share On Social Media
Social media helps to spread the word about your business. Having the right accounts and using those accounts in smart ways can help keep your company in the minds of your potential customers.
- Link back to articles after they're posted.
- Encourage comments from readers.
- Email audiences directly through social media to share your content.
- Pay attention to reader comments on social media and respond whenever appropriate.
Be An Expert
Audiences like to listen to experts. Keep experts on staff who are able to write relevant material with a unique viewpoint. Link back to their credentials with each article.
Repurpose Content
Sharing the same content in different formats can help ensure that your content reaches a large audience. From one article you might create an infographic, make a video or develop a tutorial in pictures. Repurposing your content helps ensure that each member of the audience will find what they're looking for in the form that best suits their needs.
Use Smart SEO
SEO helps push your content higher on Google searches, which leads to a bigger audience. SEO best practices change constantly. Keeping up with those changes can help ensure that your content is at the top of potential customer keyword searches.
Contact ProFromGo
At ProFromGo we help businesses develop quality content and distribute that content to a wide audience. As your digital marketing experts, we know all the ways to make your content stand out among the competition. Using social media, web design, smart SEO practices and other methods, we can help build web traffic, develop your brand and cultivate a loyal following. To make an appointment for a consultation, contact us today at (412) 530-5027.
