Some companies have a robust content marketing strategy that they rely on to increase sales and drive traffic. Other companies, however, come up short in this area but are hoping to make a change in the months to come.
As confusing as content marketing may sound, this is actually quite simple to understand. This is nothing more than a strategy that entails the creation and marketing of various types of content. From blog posts and articles to white papers and data reports, your options run deep.
In today’s day and age, more people than ever are searching the internet for information. The question is: are you giving your prospects and clients what they are looking for?
Why Content Marketing?
To the uninformed, content marketing may not sound like a worthwhile endeavor. But if you ask any company that has had success with this, they will tell you that it is a big part of what they plan on doing in the future.
In fact, a recent study by BusinessBolts.com shows that roughly 74 percent of businesses intend to do more content marketing in 2013.
Here are three reasons why this trend is taking off:
1. Ability to show your audience that you are an authority in your industry. Not only will this give your current customers confidence in what you are doing for them, but it will attract prospects that may otherwise be on the fence.
2. Increase search engine rankings. Regardless of your industry, ranking higher in the search engines is a goal that you share with your competition. Did you know that the right content marketing strategy can help with this? As you push out more and more unique, fresh content, your chance of ranking higher goes through the roof.
3. Social media sharing. Take for instance a blog post, posted to your website, that appeals to a large audience. If somebody shares it on social media, such as Twitter or Facebook, don’t be surprised if the end result is a huge traffic spike and increased sales.
You Control your Strategy
With the right content marketing strategy, you are in total control of what is going on around you. From the type of content you produce to how it is shared to the goals you are trying to reach, the right strategy starts with your vision.
Of course, if you need help with this part of your online marketing plan, feel free to contact us at your earliest convenience for a free consultation.
