Chris Vendilli

How User Engagement Affects Your Website

It is easy for a business owner to look at website traffic and assume that a high volume of traffic equals user engagement. However, evidence shows us that many times the traffic numbers are inflated due to bots and spammers…
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Chris Vendilli

How to Effectively Respond to Online Leads

As business people, we work so hard to develop qualified leads that you would think we would respond to them quickly. However, a study published in Forbes and previously in the Harvard Business Review and Inc.com shows that 71 percent…
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Chris Vendilli

5 Ways To Improve Your Website’s Copy

Good website copy will educate customers, bring in more clients, broaden your company’s exposure and reinforce your brand name. Without effective copy, your website may fail in its mission to sell your product and bring in more business. If you’re…
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Chris Vendilli

What Factors Signal Website Trust?

One of the things that Google looks for when grading your site for its algorithm is website trust. In other words, is your website trustworthy to recommend to Google’s clients? You may stamp your foot and say that of course…
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