SEO, an acronym for “Search Engine Optimization,” is the constantly changing process of keeping your website in a favorable position in the organic search results.
The need for utilizing a professional Pittsburgh SEO consultant to manage your business or organization’s internet marketing campaign may vary depending on the competitiveness of your niche or industry, the efficiency and search volume of your desired keywords, and of course, your budget (among many other factors).
If you’re finding it difficult to rank well for the keywords that you believe will deliver the biggest return on investment, or you have not yet taken the time to research your current online presence and keywords, a Pittsburgh SEO consultant may be the answer you’ve been searching for all along.
ProFromGo Internet Marketing has the resources and experience to help local Pittsburgh based businesses identify and target profitable keywords and rank well in the organic search engine results pages for those keywords.
Search engine marketing (commonly referred to as “SEM”), is different than SEO. SEM generally refers to “purchasing” traffic from the search engines using Pay Per Click (usually referred to as “PPC”) marketing through programs like Google AdWords or MSN AdCenter. SEM is a much faster way to receive traffic but has no long term benefit when compared to SEO.
Whew, that was a lot of acronyms.
ProFromGo is here to help you reach your traffic goals by developing an SEO and/or SEM campaign that is custom tailored not only to your project, but also to your budget. You don’t need to waste your time learning SEO or SEM when you should be focusing on your customers and business.
Professional Pittsburgh SEO
Services For Businesses
Search engines like Google, Yahoo, MSN, and Bing use “algorithms” to automatically caluculate the position where a website should appear in search results for certain keywords. The search engines do their best to keep these algorithms secret to prevent webmasters from attempting to manipulate the results.
Providing high quality, interesting, and relevant content has always been the best way to sit well in the eyes of the big search engines, but great content isn’t always enough.
Once you have created this great content, knowing what to do with it to leverage it in your favor to build high quality backlinks is the tricky next step.
The ProFromGo approach to working with our SEO and SEM clients is to be as transparent as possible. The aim here isn’t just to get you results… but to also educate our clients and explain exactly how and why we’re getting results.
Be wary of SEO firms and outsourced workers promising big progress without showing you exactly how that progress is made.
Pittsburgh Business owners have many challenges when it comes to search engine optimization (SEO):
- Initially, the search engines don’t even know your site exists (don’t worry, it’s common)
- If the big search engines do find your site, that doesn’t mean it’s going to rank well (it could be buried 50 pages deep in the results!)
- When your site does show up in the search engines it’s most likely not going to be for the keywords that will bring you targeted clients, customers, and prospects
- Even if you could tell the search engines what keywords you want your site to appear for, you may not know which keywords are the ones that will be profitable
- There’s a lot of bad advice out there from self-proclaimed SEO consultants who know just enough to sound good, but not enough to truly help and get results
ProFromGo Internet Marketing uses proven techniques to overcome each of these barriers to success in Pittsburgh’s local marketplace.
Our Three Prong Approach To SEO
1. Market, Competitor, Consumer, and Keyword Research
ProFromGo will conduct deep analysis of your markets, competitors, consumers (demographics), and potential keyword targets for search volume and competition. This is the most often overlooked, underrated, and perilous first step in any online marketing campaign. The knowledge of who your customers are and how they are trying to find you is priceless.
A detailed market research report will be created and reviewed with you prior to the commencing of any media creation efforts.
All media is created with the goal of working in synergy with the data uncovered during market research.
2. Media Publishing
Our team of expert writers will create keyword rich content educating consumers and/or potential customers about the finer intricacies of your trade, market, organization, or business. This content will be edited and reviewed by our editorial team and can be made available for your review prior to publishing if you so choose.
We also create this content in a manner where it can be delivered through multiple channels depending on the need, competition, and budget for your campaign. Our media publishing channels include professionally written and optimized text based content and articles, professionally recorded/created web videos, podcasts, documents (PDF, etc), software, and more.
The creation of this media in various forms allows us to build a unique, diverse, and natural backlink portfolio that all the major search engines love. We aim to deliver valuable content that in and of itself will promote good vibes and prove useful to your target market, with the secondary added benefit of a high quality backlink that helps you climb the search engine results pages.
3. Online Distribution
Once your new media has been created with consideration of all the data discovered during market research, ProFromGo will begin an Online Distribution campaign for this written content. ProFromGo uses a network of dozens and dozens of highly ranked and respected websites to carefully blast your media across the internet, with accreditation given back to the website or landing pages of your choice.
Each of these backlinks counts as a “vote” for your website in the eyes of the search engines. As we get more backlinks the search engines begin to see lots of votes for you and move you up in the rankings.
The distribution of your content is carefully tracked throughout the process and is neatly formatted into a concise monthly report for your review.
ProFromGo’s approach to enhancing your company’s web presence can result in thousands of new quality backlinks, higher rankings in the Search Engine Results Pages (SERP’s), and higher visibility to the customers or prospect who are already looking for what you have to offer.
Get in touch with ProFromGo today for a free consultation. We can talk about improving your search engine rankings and taking the necessary steps for your website to be a long-term success story!
If you’re still not quite ready to contact us today be sure to check out these helpful articles to learn more about Search Engine Optimization before you go:
ProFromGo Welcomes Our Newest Intern: Sarah
Last semester, we at ProFromGo decided to reach out to some of the local univers…
How to Increase Internet Security Amongst Employees
You can install virus protection software, spam filters and a thousand firewalls…
Google’s “Related” Search Operator: Competitor Research and Link Building’s Best Kept Secret
When trying to find the competitors of clients or explore new link opportunities…
Introducing The Two Newest Members Of Our Team: Ben & Marina
This Fall, we at ProFromGo decided to find two awesome interns in the Pittsburgh…
Get A Professional Pittsburgh SEO Consultant In Your Corner