It’s said that 6.1 billion people will have smart phones in 2020. For companies that advertise on mobile devices, this means the world of marketing is changing at a rapid, almost overwhelming pace. Geolocation is a big part of marketing on mobile devices, and is becoming more important every day. Understanding how geolocation is changing the face of digital marketing can help your company stay on top of these changes.
What is Geolocation?
Geolocation is a technique of tracking a person via their digital device. Geolocation marketing is a method that involves sending real-time marketing and advertising information to a person based on their location. Geolocation marketing is on the rise in the digital world. Companies that use Internet advertising to bring in customers and convert clients have discovered that geolocation is one of the best ways to send relevant information to consumers.
More Tools to Bring In Customers
Geolocation is a highly flexible tool for businesses like stores and restaurants.
- Bringing traffic to brick and mortar stores. Geolocation can be used to send targeted advertisements to consumers when in a specific town or part of town, driving customers to go to brick and mortar stores they might not otherwise visit. For example, a well-timed advertisement that alerts a consumer about a nearby café may compel the consumer to go into that café.
- Advertisements that know the weather. Knowing a consumer’s location means that you know what weather that consumer is experiencing. If it begins to rain in a specific geographic area, advertisements for rain coats, umbrellas and other products may drive consumers to make purchases.
- Time-limited marketing. Time-limited marketing can compel customers to take advantage of advertisements before a set expiration time. Customers who are told that they have only 20 minutes to take advantage of half price shirts from a nearby store are more likely to go buy shirts from that store simply because of the urgency of the advertisement.
- Beacon marketing. Beacon marketing, which makes use of sensors placed in stores to track the movement of customers, can provide businesses with invaluable feedback about consumer behavior. Beacon marketing also allows stores to point out special deals nearby as customers approach.
Overall, geolocation provides an enhanced shopping experience for customers and ensures that marketing efforts are precisely targeted at the customers they seek.
How Can Your Company Take Advantage of Geolocation?
Teaming up with an Internet marketing firm in your area is one of the best ways for companies to use geolocation to the fullest extent possible. At ProFromGo, we work with local businesses to meet their Internet marketing needs. As a local firm in Pittsburgh, we can help companies bring in traffic, increase conversions and bring customers to their brick and mortar locations. To get started, contact us today at (412) 530-5027.
